Qualify ad leads automatically

Someone taps your WhatsApp ad and messages you. The lead qualifier holds a short conversation with them in their own language, decides whether they are a real lead, tags them for your team, and can report the win back to Meta. It needs a plan that includes the AI assistant.

1. 1A person taps your ad and messages you — the ad they came from is already stamped on their contact.
2. 2The assistant asks what your industry needs to know, in Hindi, Hinglish or English, following the customer.
3. 3The moment the conversation matches one of your qualifying scenarios, the lead is qualified. There is no checklist to finish.
4. 4A qualified lead is tagged, sent to your webhook if you set one, and reported to Meta if you turned that on.

What counts as qualified

You do not write questions — you write scenarios. A lead qualifies the moment the conversation meets any one of them, and the AI reads the meaning rather than matching exact words. Your industry comes with a default set, and you can replace it with your own list for this business.

The verdict lands on the contact as a rating and a tag: “Qualified” or “Disqualified”. The inbox shows a qualification log with what was collected, how many turns it took, the reason and the ad the lead came from. A lead that has already been decided is never re-decided automatically, but the inbox has a “Restart qualifier” action that clears the verdict.

Where it stops

The qualifier only runs on leads that came from an ad (you can turn that restriction off), and never on a chat a human has already claimed. After your question limit it stops asking, sends your hand-off message once, and passes the chat to an available teammate — or leaves it in Unassigned.

Reporting conversions to Meta

With a Dataset (Pixel) ID and a system-user access token, a qualified lead sends a Lead signal back to Meta tied to the original ad click, so your ad reporting sees which clicks became real leads.